About Me
Before Reading about the Founder, Download Trendwi Profile here
My Story
From Door-to-Door Hustles to Digital Strategy
I haven’t always been a digital marketer.
In fact, I came from the opposite end of the spectrum — the kind where you knock on doors and disrupt strangers for a minute of their time. But that journey laid the foundation for what I do today. Here’s a little insight into how Trendwi came to be.
The Early Days
From a Dream to Drive
For most of my life, I was stumbling through, figuring things out on the go. But I had one lucky break — I discovered early on that I wanted to head a marketing department someday.
Back in Form Two, I fell in love with Topic 7 in the business studies book “Inventor Form-2.” It wasn’t just about theory for me. I dreamt of putting the 4Ps of marketing into action, and seeing my own billboards on real roads. That dream stuck.
But knowing what you want is one thing. Becoming it? That’s a whole different equation — and many lessons in between.
Hustles That Shaped Me
The Business Bug Bit Early
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Hawking snacks at talent shows in school
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Selling airtime during the days of scratch cards (yes, even with M-Pesa around!)
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Running risky stationery sales by “borrowing” school fees before deadlines
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Selling shirts, water bottles, Valentine’s flowers, and even handmade rosaries in campus
I didn’t realize it then, but looking back now — I had the traits of an opportunist. Always spotting a gap, always trying something.
Learning By Doing
Theory in Class, Practice in the Wild
At university, I studied B.Com, Marketing Option. But honestly? We only learned digital marketing as definitions.
Outside class, the world was evolving fast.
So I became a student again — self-taught in Social Media Marketing (SMM), Search Engine Marketing (SEM), and eventually, web design. I fumbled through my first domain purchases, graphic designs, and blog attempts. My first 7 websites? Now extinct — they were my playground. My 20+ social pages? All trial runs.
…the road was rough.
But you can’t stop someone who wants to rise. Who’s willing to learn, unlearn, and relearn.
From Employment to Empire
KCB Foundation → Raham Generations → Content Writing → Trendwi
I got a chance to work under KCB Foundation’s 2jiajiri program, helping youth-led businesses with marketing, accounting, and legal support. We mentored, financed, and coached dozens of SMEs.
Eventually, I decided to swim alone — turning down a contract renewal to chase something bigger.
After KCB, I joined Raham Generations Ltd, helping businesses remain afloat — until COVID hit, and the structure-less company couldn’t survive.
This Marketer | Strategist | Business Developer had to better his approach.
What remained? My relentless passion for a marketing agency — an empire that empowers other brands.
Wait…I’d tried consultancy with friends, academic writing, even exporting articles — but nothing grounded me like the dream of starting something of my own. Something that helped others grow.
That’s how Trendwi was born.
Trendwi…,
An Internet Strategy Accelerator (ISA)
Well, I didn’t know my purpose at first. In fact, Trendwi came before I fully discovered it. But unknowingly, I was already walking in it. How? Through a mentorship group – Deep Life Divers. For 8 consecutive years, empowering students and youths felt (always feels) so fulfilling.
Puzzle complete; I just needed to align everything I was doing with empowerment: Providing means and confidence to succeed.
Now, In a world that evolves every 24 hours, Trendwi empowers your business to swiftly take initiative, solve problems, and achieve more goals: We achieve this by helping you navigate;
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Digital Marketing
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Branding (Graphic & Print)
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Business Development
We take over your digital hustle — so you can focus on what you do best.
Yes, packaging you for success.
Purpose Before Profits
Flipside — how old were you when you discovered and began living your purpose?
We all realize our life’s assignment at different stages — some early, others later. The timing doesn’t matter. What counts is that you do answer the call.
Fact!
We’re not just here to work, raise kids, grow old, and disappear.
You and I are here for a purpose. And if we’ve met, it’s not by chance. It’s purposed. I was to meet you and help you succeed, and in the process I succeed too.
…For I know my purpose: Packaging You For Success.
Not because I’ve already made it — but because in helping you win, I win. [Call Answered].
I wake up every day refocused and ready to serve that purpose. I’ve to finish my mission in this ‘One-life’ — and if you believe otherwise, I don wanna come back to finish an assignment I ignored to do. (Let me leave Reincarnation vs. Resurrection for you to conclude).
I’ve made many moves without plans. I’ve started things that failed. (I’ve made peace with that past) But look, those experiences shaped who I am today. And they power what Trendwi stands for – Your Success.
A Team, Not Just Me
With experience across; corporate, self-employment, entrepreneurship, non-profit work (propelling individual goals, social impact, personal fulfillment, and corporate objectives)…I made a key realization: –
One key lesson? No one can do it alone.
Now I operate in the field (across brands and industries) with Trendwi. I have a team — not staff — colleagues.
Look, you don’t have to do everything alone either. Delegation isn’t a weakness. It’s wisdom.
Focus on what matters most in your business — let Trendwi handle the rest.
It’s not because you can’t do the task — it’s because you have other priorities to chase.
What I’ve Learned
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Progress is happiness for me.
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Focus wins.
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Purpose outlives profit.
“It’s my intention to package you for success – And if you have made it already, how about ab accelerating momentum?” – don’t brush it off in a ‘disbelief look.’
I’ve helped dozens of businesses execute real strategies — online and offline. I’ve walked the talk — in corporates and in the chaos of startups. I make sure you win — because that’s how I win.
Final Word
If you’re reading this, I believe we’ve met for a reason. Whether it’s your brand, your business, your idea, or personal development — It’s time to accelerate! Delegate & Focus.
“The best marketing doesn’t feel like marketing.” Tom Fishburne
I wish you every success!
— Joseph Rutinu — Founder Trendwi Digital Marketing
Let me Live, Love and Say it in Good Sentences.
Cheers,